Under Project Modal Boxer Briefs
Because all a guy wants is to feel cool, dry, and supported.
A brief experiment ends in a top-drawer deal
Published
Here’s the deal: Magid Inc. has been around since 1916. We’ve worked with them to sell their premier luggage and fashion lines, like Joan & David, Jack Abrahams, and Ellen Tracy, and we always do well together.
So hats off to them for making a bold move into men’s underwear. That takes courage. Better yet, these Under Project Boxer Briefs are as well-designed and high-quality as their other product lines. Super breathable and flexible. And they have this pouch in the front for, let’s say, a more supportive fit.
But here’s the reality: breaking a totally new market is hard. You’re trying to reach a new audience, work with new retailers… even for a great product, it can be more trouble than it’s worth.
After giving it a serious try, Magid decided men’s underwear was a step too far. So they called me up. They knew from past experience we could reach customers if the price was right. So now you get an amazing price on 10-packs of some top-drawer drawers.
