We don’t get it. They’re just pillowcases. But people are going apeshit over them.
They have over 2,000 reviews on Amazon, seemingly legit, and overwhelmingly positive, with an average of 4.4 out of 5 stars. Was one of the Kardashians spotted dragging one out of a hotel or something? What gives?
OK, in fairness they’re not “just pillowcases.” They’re fancy, zip-shut, “cotton allergen barrier weave” pillowcases that purport to create an unbreachable boundary against whatever nasty irritants might lurk within your pillow — dust mites, allergens, bed bugs, e.g.
But see, that’s another thing we don’t get. They’re not permethrin-coated Tyvek; they’re 100% cotton. Supposedly the weave is just tight enough to inhibit their passage? Can they do that? Seems weird.
One guy in the reviews even suggests these pillowcases permit him to enjoy the superior comfort of down pillows despite his allergy to down. What? Maybe these miracle pillowcases will help us discover that actually, the very most comfortable stuffing for a pillow is a writhing mass of live bedbugs.
Maybe if we had worse allergies, we’d understand the enthusiasm these pillowcases inspire. Maybe if we traveled more often, and gave more thought to our hotel bedding’s extensive sexual history, we’d be on the Allersoft bandwagon too. Maybe the first time we tangle with bedbugs, we’ll understand the true value of a prophylactic pillowcase.
For now, we’re just going to run them at a market-beating price and see what happens.
