The Route The Golden Rule Next Generation Retinoid Serum

Transform your skincare routine with The Route’s Golden Rule Next Generation Retinoid Serum, featuring the advanced retinoid hydroxypinacolone retinoate to temporarily improve fine lines and wrinkles, enriched with truffle extract and real gold for a golden glow, all dermatologically tested to be gentle on your skin. Experience the next level of age-defying luxury.


  • Revolutionary Retinoid: Experience the power of The Route’s Golden Rule Next Generation Retinoid Serum, a cutting-edge formula that harnesses the benefits of advanced retinoids for unparalleled skin renewal
  • Age-Defying Elegance: Turn back the clock with a serum that targets fine lines and wrinkles, promoting a more youthful and radiant complexion
  • Next-Level Hydration: Enjoy the dual benefits of retinoid efficacy and intense hydration, leaving your skin visibly smoother and more supple
  • Gentle Transformation: The Golden Rule serum is crafted for gentleness, ensuring a nonirritating application that accommodates various skin types
  • Modern Skincare: Embrace the next generation of skincare with a serum that redefines your beauty routine, offering a luxurious touch to your daily regimen


Please note that The Route’s Golden Rule Retinoid contains hydroxypinacolone retinoate, a retinoid known for temporarily improving fine lines, wrinkles, and skin texture. Infused with truffle extract and real gold, it imparts a golden glow. Dermatologically tested, it is free from BPA, fragrance, parabens, formaldehyde, phthalates, BHT/BHA, mineral oil/petrolatum, metals (nickel, cobalt, chrome, palladium, mercury), masking agents, sulfates, PEGs, or DEAs, setting a gold standard in aesthetic skincare for a transformative experience as you sleep.


Benefits: Youthful & Radiant Complexion
Targets: Fine Lines, Wrinkles & Uneven Skin Texture
Advantages: Smoother & More Supple Skin
Dermatologically Tested: Shown Non-Irritating to Skin
Contains: Retinoid, Hydroxypinacolone Retinoate
Key Ingredients: Truffle Eextract & Formulated with Real Gold
Formulated Without: Parabens, Formaldehyde, Phthalates, BHT/BHA, Mineral Oil/Petrolatum, Metals (nickel, cobalt, chrome, palladium, mercury), Masking Agents, Sulfates, PEGs, or DEAs
Volume: 1.7 fl. oz.


Water/Aqua/Eau, Butyrospermum Parkii (Shea) Butter, Propanediol, Glycerin, Dimethyl Isosorbide, Hydroxypinacolone Retinoate, Sodium Hyaluronate, Hydrolyzed Sodium Hyaluronate, Sodium Hyaluronate Crosspolymer, Sodium Acetylated Hyaluronate, Magnesium Carboxymethyl Beta-Glucan, Tremella Fuciformis Sporocarp (Silver Ear Mushroom) Extract, Rheum Rhaponticum (Rhubarb) Root Extract, Zingiber Officinale (Ginger) Root Extract, Solanum Lycopersicum (Tomato) Fruit Extract, Albatrellus Confluens (Mushroom) Extract, Orobanche Rapum Extract, Hydroxymethoxyphenyl Decanone, Hydroxyphenyl Propamidobenzoic Acid, Bisabolol, Squalane, Betaine, Silica, Caprylic/Capric Triglyceride, Lysolecithin, Sclerotium Gum, Ascorbyl Palmitate, Glycolic Acid, Pentylene Glycol, Butylene Glycol, Caprylyl Glycol, Pullulan, Xanthan Gum, Potassium Sorbate, Disodium EDTA, Ethylhexylglycerin, Caprylhydroxamic Acid, Citric Acid, Synthetic Fluorphlogopite, Tocopherol, Chloroacetic Acid, Phenoxyethanol, Sodium Hydroxide, Tin Oxide (CI 77861), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Gold (CI 77480)

What’s Included?

  • 1x The Route The Golden Rule Next Generation Retinoid Serum (1.7 fl. oz.)


90 days

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