The Amazon Page for these KeySmart Lite key holders touts many all-caps benefits, such as “ELIMINATE YOUR BULKY KEYCHAIN,” “STOP KEY JINGLE,” and “STOP POKING YOURSELF AND PUTTING HOLES IN YOUR PANTS.” Those are all true, but there are two other benefits we’ll like to add at the top of our lungs:
MAKE ALL YOUR FRIENDS SAY, “WHOA COOL, WHAT’S THAT?” and,
ENSURE MEH SELLS MORE WEIRD SHIT LIKE THIS IN THE FUTURE
Meh writer @skemmehs speaking from personal experience about the real benefits of owning this KeySmart doohicky. I bought one through a Facebook ad a few years ago (which is probably why I get served ads for “cool inventions” nonstop) and enjoyed the small size and convenience. Then I lost it.
But while I had it I was surprised how much conversation it started. It was as though I was pulling a lightsaber out of my pocket every time I opened my front door – people were spellbound. They simply couldn’t believe that an improvement to the awkward, jangly keychain had been made. And if you choose to buy it, your friends will be equally impressed – believe me. The physical benefits this KeySmart provides are nothing compared to the social capital it generates.
Is it superficial to buy a product just to impress others? Absolutely. But who cares?
Also, buying these gives our buyers a vote of confidence to get more unusual products like them in the future. Sick of Bluetooth speakers, knives, and pearls? Vote with your wallet! Those products generally sell well whereas offbeat ones like this are more of a gamble. We love selling this stuff and want to keep doing it.
(And yes, it’s convenient that this “voting” also lines our pocketbooks.)
Whether you’re buying them for the physical benefit of organizing your keys, the social benefit of impressing others, or the meta-retail benefit of supporting weird products, you’re gonna get your $12 worth.
