Jak Of All Totes (available in 3 colors)
Simplicity isn’t simple.
Okay, that probably sounds like some sort of marketing nonsense, but we mean it. Because if simplicity was really simple, then a ‘simple bag’ would be two pieces of paper stapled together on 3 sides.
So why don’t you want a bag like that? Well, for starters, it’d be ugly. But more importantly, it’d barely be able to hold anything.
What we’re getting at is that when you say, “I want something simple,” what you’re really saying is, “I want something simple. And also functional. And lasting. And, hey, it would be pretty cool if it were nice to look at too!”
And therefore, you’re not going to staple some paper together and call it a simple handbag. Or use the free tote you got from a work function. And you’re also not going to buy something with a built-in smart speaker and spikes and and 76 different pockets, each with a different type of closing mechanism.
No way. You’re going to get one of these simple, straightforward, yet still attractive Urban Expressions Jak Pebble Totes. And you’re going to be satisfied!
